Conference Day 2 - Wednesday 9th November 2016

8:00 am - 8:20 am Registration and morning networking

8:20 am - 8:30 am Chairperson's opening remarks

- Examining the potential of mobile and digital solutions to drive adoption of the unbanked
- Mobile technology: Maximizing mobile transactions through innovative added features
- What are the alternative currencies in digital banking? Exploring tokenization, vaulting, and the evolution of the digital payment credential


Triari Senawirawan

Senior Vice President - Digital Banking
PT. Bank DBS Indonesia


Brata Rafly

PT Dimo Pay Indonesia


Simon Costello

Managing Director
HaloMoney Indonesia


Novi Tandjung

Chief product officer


Nicola Castelnuovo

Co-founder and Chief Commercial Officer

9:10 am - 9:40 am The future of banking - in the palm of your hand

Olivier Crespin, Managing Director - Head of Digital Bank,DBS Bank
- Is your bank just wearing digital lipstick or is it digital to the core?
- Moving from limited interaction to personal digital engagement
- Implementing DigiBank - DBS simpler, smarter, faster and more secure mobile APP

Olivier Crespin

Managing Director - Head of Digital Bank
DBS Bank

9:40 am - 10:20 am Winning micro moments through Digital

Pankaj Khushani, Head of media technology solutions - SEA, India, and Korea,Google
- If everything will be digital and programmatic in 5 years, how do financial services marketers need to react now?
- How to reach consumers across screens, on every format - and do it all at scale
- Protecting your clients with brand-safe media
- preventing fraud and proactively search out spam traffic to keep quality and value high

Pankaj Khushani

Head of media technology solutions - SEA, India, and Korea

10:20 am - 10:50 am Morning networking and refreshments break

10:50 am - 11:20 am Exploring the impact of social media in marketing campaigns

Deffy Lisa Hardjono, SVP – Retail Product Marketing Communication Group Head,Bank CIMB Niaga
- How banks have now shifted from mainstream media to social media for marketing campaign.
- The mastery of content to break through the clutter as the key success factor of your social media marketing.
- Measuring the impact of social media to the marketing campaign, brand and customers.


Deffy Lisa Hardjono

SVP – Retail Product Marketing Communication Group Head
Bank CIMB Niaga

11:20 am - 11:50 am Social media marketing - Tap Into the power of social media

Roy Simangunsong, Country Business Head,Twitter Indonesia
- How to generate interest and customer engagement via social networks, and how to measure the output
- Conducting high-level prospect segmentation to update Customer Relationship Management - CRM and personalized messages throughout the purchase cycle
- Driving multiple customer segments and products in terms of their brand management and marketing positioning
- Designing and driving end-to-end customer engagement from acquisition to integrated customer loyalty programs


Roy Simangunsong

Country Business Head
Twitter Indonesia

11:50 am - 12:30 pm Marketing transformation – how to engage with customers better in light of their new digital capability

Mohamad Ario Adimas, Division Head for Integrated Marketing Communication - Digital Service,Indosat Ooredoo
- Creating a strong marketing strategy and marketing plan for all products to support the achievement of the business ambition
- Drive products to be customer centric by identifying the new customer segmentation
- Improving the presence and raising the awareness of Indosat Ooredoo’s corporate branding

Mohamad Ario Adimas

Division Head for Integrated Marketing Communication - Digital Service
Indosat Ooredoo

12:30 pm - 1:30 pm Networking Lunch Break

1:30 pm - 2:00 pm Providing innovative financial solution for customers

- Leading end-to-end marketing development and execution with both internal marketing team and external team
- Designing and driving end-to-end customer engagement from acquisition, portfolio, attrition, customer journey to integrated customer loyalty programs
- Enhancing innovative rewards system and executing its deployment aggressively

2:00 pm - 3:00 pm Digital Financial Services - How do you make it work for women?

Customer buying behaviors and preferences are changing through the financial services industry. During this workshop, you will investigate the changing face of the customer and how to face the challenges inherent in a rapidly growing market.

Key learning areas:
- How to better tailor and customize your customer interactions
- What will mobile mean to customer channels in the future?
- Will current metrics be a satisfactory measure of customer experience in the digital age?
- Millennials: How will their needs change the face of digital marketing


Brata Rafly

PT Dimo Pay Indonesia

In this workshop, you will find out how to enhance fraud risk management of your product and building trust with customers.
Setiawan will help you understand fraud trends in order to recommend operational changes and process improvement initiatives.
This session allows you time to benchmark with your peers and determine the possibilities and challenges as you move deeper into cyber security challenges.
Key learning outcomes:
- Anticipating possible threats with an early detection of customer’ device through device registration, testing, and evaluation of its security
- Developing a strategy to maintain a full visibility over any potential vulnerability in the service for the users
- How can you better protect your client’s data from malicious threat and cyber attacks?
- How to build a trustworthy digital financial services infrastructure and security?
- Finding ways to improve the transparency of your products


Setiawan Adhiputro

Head of Governance, Risk Management, and Compliance

4:10 pm - 4:40 pm Accelerating Financial Inclusion

4:40 pm - 5:00 pm End of Conference Day 2

5:00 pm - 11:59 pm Close of Day 2