Kartina Sury

VP, Head of Customer Strategy & Experience
PT Prudential Life Assurance Indonesia

5:10 PM Roundtable A: Understanding your customer journey - working on customer behavior & interaction with their life insurance

Technological advancements are driving measurable changes to the insurance industry today. With widespread usage of smartphones and rising internet adoption, organizations will need to rethink their strategy in order to increase their competitiveness and determine practices to better engage customers.
This workshop will provide you with insights on how industry players have integrated customer centricity, current and future trends will also be examined. By focusing on cutting-edge case-studies, you will leave with a thorough knowledge of mobile and digital best practices as it currently stands and valuable insights into how to develop your company’s digital strategy.
Key learning outcomes:
- Analyzing changing personal banking behaviors while reviewing the impact of digital transformation
- Establishing what is required to give your organization the flexibility to adapt to changing customer behavior
- Determining how various channels are impacting customer engagement
- Outlining how the digital services ecosystem will change in the coming years to determine the areas in need of investment

Check out the incredible speaker line-up to see who will be joining Kartina.

Download The Latest Agenda